Google AdsOptimizing Paid Search Campaigns For A Tree Service Company Over Six Years
We’ve Use Google Ads Paid Search Campaigns To Generate 2,850+ Leads For This Tree Care Company Since 2019
Campaign Strategy
We’ve had the pleasure of managing Paid Search Campaigns for this tree care company since early 2019. Based in a large metropolitan city (top 10 U.S. city based on population), the business owner wanted help maximizing his marketing budget over a 4,680 sq. mile service area. While we started with a $750/month marketing budget, today the business is investing $4,500/month in Ad Spend.
In addition to shifting marketing goals within the business, the Google Ads platform has changed several times since we first launched the Paid Search campaigns in 2019. Beyond our typical weekly & monthly campaign management, we’ve completely overhauled the Paid Search campaigns a few times over the years.
Paid Search Performance
Overall, the Paid Search Campaigns have generated 2,848 conversions at a 21.92% Conv. Rate for an $83.71 Cost/Conv. From 2022 to 2024, the Google Ads campaigns have gone from generating 432 Leads (21.90% Conv. Rate & $95.98 Cost/Conv.) to 711 Leads (21.84% Conv. Rate | $80.21 Cost/Conv.). Over these years the average conversions per month has steadily increased from 36/Month in 2022 to 59/Month in 2024.
While performance has fluctuated over the years as customer behavior changed due to the Coronavirus Pandemic and other economic factors, campaign performance for the last three quarters ranks in the top five all-time since launching the campaigns:
Q1 2025: 177 Conv. | 21.59% Conv. Rate | $82.43 Cost/Conv.
Q4 2024: 173 Conv. | 21.75% Conv. Rate | $78.59 Cost/Conv.
Q3 2024: 213 Conv. | 22.96% Conv. Rate | $73.16 Cost/Conv.
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